The short answer: switch on Safari's built-in protections, then add a tracker blocker. Safari limits what trackers can do; a blocker stops them from loading in the first place.
What tracking looks like
Most websites load scripts from advertising and analytics companies. Those scripts can recognize you across sites, build a profile of what you read and buy, and use it to target ads. Many pages load dozens of them.
Safari's settings, step by step
- Open Settings › Apps › Safari and make sure Prevent Cross-Site Tracking is on.
- In the same screen, set Hide IP Address to hide it from trackers.
- Tap Advanced and set Advanced Tracking and Fingerprinting Protection to All Browsing, if your iOS version offers it.
- Add a tracker blocker like HUSH in Settings › Apps › Safari › Extensions to stop trackers from loading at all.
What Safari's settings don't stop
Safari's protections limit cookies and hide your IP address from known trackers, but the tracking scripts still load and run on the page. A blocker like HUSH stops 582,933 known ad, tracker and scam domains before anything loads, which also makes pages faster.
A few more habits
- Use a private search engine. HUSH's browser uses DuckDuckGo by default.
- Don't share your exact location with websites that don't need it. HUSH gives websites your general area instead.
- Review which apps can track you in Settings › Privacy & Security › Tracking.
Ads, trackers, cookie pop-ups and YouTube ads, gone. Set up in 20 seconds on iPhone and iPad.
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